Customer ServiceThe story behind Azarius
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The story behind Azarius

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A (much) better love story than Twilight

Azarius - all about love & mystery

Once upon a time in the Netherlands during the 1990s, a college boy met a college girl. It was love at first sight and our love-struck couple shared one major passion: an interest in ethnobotany, a fancy word basically meaning an interest in all the gifts of Mother Nature and the benefits they provide.

Back then, Google was in its infancy and Wikipedia wasn’t even around. The internet was an exciting new thing, but finding reliable information on ethnobotanics was a nightmare. So, our young couple started an information website together about ephedra and ephedrine.

The website attracted visitors from all over the world, who all had one burning question. “Where do I buy this awesome stuff?” And so the college kids started selling ephedra supercaps.

Azarius: one of the first online smartshops

One love led to another. In 1999 (in between partying exactly as if it were in fact 1999) the duo expanded the business to sell a variety of psychoactive products. Azarius was born! We were one of the first online smartshops in Europe. Quite possibly in the entire universe.

People seemed to like what we were doing. Our ranks grew and we moved to a bigger space in Amsterdam. Nowadays we employ more than 40 people, each and every one of them special in their own way. Oh, and the college kids? They're just as in love and started an awesome family of their own... time flies!

Azarius group photo 2013

Doing what we do best

Takin' a trip with Azarius

Just tripping, nothin' to see here folks

Our goal has never been to become big, it just sort of happened along the way. But are we the best at we do, you ask?

At the risk of sounding self-absorbed; yes. Yes, we totally are. A lot of our customers are probably not aware of this (because we don’t usually feel the need to be the centre of attention), but we pour a lot of effort into our products and service.

What started as a single bedroom apartment is now a big warehouse with office space in Amsterdam. Here, our team of passionate psychonauts is constantly looking for new experiences and doing their very best to deliver excellent service.


Our humble beginnings still characterize Azarius today. For example, we still party like it’s 1999. And we still love what we do and do it with love. How often do you find a group of people believe that in the work they do? That can actually go to work with a smile*?

We believe that what grows in nature has the right to exist. Because of misleading information and prejudice, many plants and herbs have been banned and stigmatised. This has far-reaching consequences for the public’s health and safety (the War on Drugs). This is why we are doing our utmost to correctly inform our website visitors.

Read more about what we stand for on our mission statement page.

*Unless it’s a Monday morning, of course, we’re only human after all…

From Amsterdam, With Love

Our team goes to great lengths to get our herbs from reliable farmers and suppliers from all over the world, who send it to our warehouse (and hopefully not the bedroom), sometimes in barely more than a garbage bag with duct tape.

Embrace the bong

Then, we sprinkle it with some Azarius love in our very own production department, where roots and leaves are shredded, seeds are counted and vodkas are shaken (not stirred). In the end, everything is packaged into the colourful range of products you see on our website.

Brands like Herbs of the Gods, Seeds of the Gods and Innervisions all sprouted from our own minds, hands and, of course, heart. Yeah, we’re quite proud of this!

Customer service is another thing we’d like to think we’re good at it. Greatest in the world? Well, that’s quite a bold claim that invites a healthy dose of scepticism, but yes, we’re pretty cool guys and girls that stand by what we do.

If you’re not happy with our service, we’ll certainly try our hardest to turn that frown upside down. Read more about our customer service.

And voilà, that’s how we get great quality, a service you can trust and a price that doesn’t make you cry yourself to sleep every night.

But enough about us…

That’s our story in a nutshell. If you’d like to know more or if you want to tell us what you think, we’d love to hear from you; the good, the bad and the ugly. Any feedback is welcome, as it’ll help us improve our service to you.

Love & Peace!

- Team Azarius

Azarius is a member of 'Keurmerk Webshop', an independent organisation that aims to protect the interests of consumers.

VLOS logo

And we’re a member of VLOS; the Dutch national association for smartshops. Read all about the VLOS.

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To visit our webshop you must confirm that you are at least 18 years old.